A force to be reckoned with: Compare Club Acquires YourLifeChoices.

Compare Club CEO’s, Andrew Davis and Lance Goodman, along with YourLifeChoices Publisher, Kaye Fallick, today announced the acquisition of YourLifeChoices by Compare Club.

With over five million baby boomers in Australia representing 26% of the population, but more than 56% of net wealth, the combined capabilities of CompareClub and YourLifeChoices will turbocharge the group’s offering to mature Australians and brands wishing to reach and influence them.

Andrew Davis, Compare Club’s Co-CEO, said “Compare Club has an active database of more than three million and covers many verticals of interest to mature consumers including health, insurance, energy and credit. The acquisition of YourLifeChoices allows Compare Club to support the acceleration of YourLifeChoices’ growth and the potential to widen the commercial offering”.

Kaye Fallick, YourLifeChoices Publisher, said “I am delighted to realise the full potential of YourLifeChoices through Compare Club’s acquisition. I believe the collaboration is ‘a match made in heaven’ with YourLifeChoices’ highly engaged subscriber base of mature Australians, now to be combined with Compare Clubs relevant verticals and strong digital capabilities.

The combined forces of Compare Club and YourLifeChoices have set high expectations for the year ahead. Compare Club aims to double YourLifeChoices’ already significant database by mid-year, and incorporate some digital innovations to improve and personalise the user experience for YourLifeChoices members.

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