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Buying a property can be tricky for anyone who doesn’t know a great deal about real estate, doesn’t live in the area, or is just time poor. That’s where a buyer’s agent can step in.

A buyer’s agent’s job is to help you navigate your property purchase, and ideally save you some dollars on the purchase price. 

So, if you’re tired of the ups and downs of property buying, perhaps it’s time to call in the pros? 

Are buyer’s agents worth the money? 

Buyer’s agents have been called ‘the smart buyer’s secret weapon’ – but are they? 

Let’s break it down so you can decide if a buyer’s agent is your new best friend, or just another cost you don’t need right now.

What does a buyer’s agent actually do?

Here’s a quick explanation of what buyer’s agents typically bring to the table:

• They represent you (not the vendor) during your property search, negotiation, and purchase.

• They do everything from clarifying your budget and requirements to attending auctions, negotiating on your behalf, and finding you off-market properties.

• They save you time, stress, and – ideally – money.

Your buyer’s agent is likely to provide tailored advice based on why you’re buying your property. 

For example, buying somewhere to live is very different from an investment property. You’d want a property to increase in value but if you’ll be renting out the property, you’ll be more concerned with rental returns.

6 Reasons for using a buyer’s agent

1. Keeping you grounded

Buying a home can turn even the most rational person into an emotional mess. It’s easy to fall in love with a charming fixer-upper (that’s actually a money pit) or stretch your budget because ‘it’s perfect’. A buyer’s agent helps you buy with your head, not your heart.

2. Time-poor property hunters

Scouting and researching properties takes time, which is something busy property buyers don’t always have. 

Buyer’s agents will: 

• handle the legwork

• shortlist the options

• inspect properties on your behalf

• present only the best purchase opportunities.

3. Savvy negotiation skills

Buyer’s agents usually know what a property is really worth, and what a vendor will accept. They’ll negotiate hard to ensure you don’t overpay. Plus, they’re immune to the slick sales tactics that can trip up even seasoned property buyers.

4. Future-proof your property purchase

Most people sell their first home within five years. Your buyer’s agent can help you pick a property with strong potential for future growth, ensuring you’re not left with regrets, and a stagnant asset. 

This is particularly important if you’re buying an apartment as your first home, with a plan to expand your family and/or upsize later.

5. Sellers know you’re serious

The best homes attract competition. Sellers and real estate agents pay more attention to serious offers. When it’s time to negotiate, your buyer’s agent means business, which means any vendors take your offers seriously.

6. Unlock secret sales

Buyer’s agents have insider connections with selling agents, giving you access to off-market properties. These ‘secret’ listings are often sold before they hit domain or realestate.com.au online market places.

Is there a downside to using a buyer’s agent?

There can be. In the first place, buyer’s agents’ services aren’t free. Most will charge you either a flat fee or a percentage of your property purchase price. 

If you’re on a tight budget, this can be an added burden, and if your property isn’t going to earn any income, you might not want to shell out any extra funds.

You’ll also need to trust your buyer’s agent’s expertise, even if you’re tempted to bid on a property they advise against. You’ll need to be comfortable in handing over an element of control, especially if you enjoy scouting properties and attending open homes.

If you’re looking for a property that earns rent, the cost of a buyer’s agent may be worthwhile. Some of the reasons a property investor might employ a buyer’s agent include:

Expertise that’s worth the price

Investment-grade properties aren’t about ‘good vibes’ or nice views. A buyer’s agent should know the relevant rental yields, growth potential, and micro-market conditions. 

It’s their job to ensure your purchase ticks all the right boxes for a profitable investment. Their fees may also be tax deductible for you (though as always, check with your financial advisor).

Off-market opportunities

Again, the best investment deals aren’t always listed. Buyer’s agents can find off-market properties that deliver the returns you're looking for, before anyone else even knows they’re for sale.

What should you look for in a buyer’s agent?

Not all buyer’s agents are created equal. A good buyer’s agent is worth their weight in gold – but a bad one, not so much. It’s sensible to do your research and choose someone with a proven track record in property negotiation. 

Don’t be afraid to ask about their former clients and reach out to them for feedback, or check out their reviews. There are also property chat forums where you can ask questions.

Important: some buyer’s agents are more experienced at working with investors, and others with home buyers. Make sure your buyer’s agent has the right expertise for your property buying purpose.

So, are buyer’s agents worth it?

If you struggle with emotional purchases, hate auctions, or want a home with long-term growth potential, a buyer’s agent can save you stress, and money. They’re especially helpful if you’re competing for properties in a hot market or hunting for that perfect off-market gem.

Bottom line

A good buyer’s agent can bring expertise, uncover hidden opportunities, and help you secure a property that will perform financially for years to come.

Whether you’re buying your forever home or a strategic investment property, using a buyer’s agent can give you an edge. 

They save you time, reduce stress, and help you make decisions with your wallet, not your emotions. Sure, they come with a price tag, but when you land the right property at the right price, it can be worth every dollar.

Go deeper: 

• Are there any extra costs I should know about when buying a property?

• How can you identify real estate scams before it’s too late?

Financial disclaimer

The information contained on this web page is of general nature only and has been prepared without taking into consideration your objectives, needs and financial situation. You should check with a financial professional before making any decisions. Any opinions expressed within an article are those of the author and do not specifically reflect the views of Compare Club Australia Pty Ltd.